Public Image Toolbox

Welcome to the Public Image Toolbox, your one-stop destination for resources designed to elevate Rotary’s public image. Whether you’re a seasoned Public Image chair or just starting out, you’ll find valuable tools, guides, and links here to enhance your club’s visibility and impact. Our goal is to provide comprehensive support for your Public Image efforts. If there are additional items you’d like to see, please don’t hesitate to let us know – we’re always eager to expand and improve to better serve you. Let’s work together to showcase Rotary’s positive influence in our communities and beyond.

RI Presidential Message and Vision

Rotary International 25/26 President-elect Mário César Martins de Camargo asked members to Unite for Good by embracing growth, service, and connection as he outlined a plan to expand “the best-qualified team of volunteers on the planet. | More

25/26 Rotary Presidential Message:

Use the Rotary Brand wisely

Maximize the impact of your Rotary endeavors by leveraging the Rotary Brand wisely. Visit the Rotary Brand Center for access to club logo creation, images, and short videos to effectively promote your club. No login required – it’s all at your fingertips!

Never visited the Rotary Brand Center?

Watch this Video and learn how to best navigate this tool.

Following are a few very helpful links:

More Branding Resources & Guidelines

Unsure if your club or district branding meets compliance standards? We’re here to assist. Feel free to send it over, and we’ll gladly review it for you.

Club/District Logo Design Review

Explore additional branding resources, guidelines, and downloadable sample plans that can be incredibly useful. Simply click on any of the following links to delve deeper into these valuable resources.

ROTARY’S STORY – Voice & Visual Identity Guidelines Brand Guide (.pdf)
Rotary’s Areas of Focus – Visual Guidelines (.pdf)
PEOPLE OF ACTION – Campaign Guidelines (.pdf)
Why your CLUB’S PUBLIC IMAGE matters (.pdf)
Sample photo release form
Rotary International Licensed Vendors
One-Time Trademark Release Authorization for producing promotional materials with the Rotary logo.

Creating a Content Calendar

Having a plan is invaluable. Collaborate with your team to craft a Content Calendar. This tool will keep you on track throughout the Rotary year, preventing overwhelm. Remember, calendars are flexible and serve as guides, adaptable to your needs.

Click on the following resources to see what’s available:

Videos for Elevating Brand & Public Image

Discover a collection of informative short videos crafted to address various topics ranging from Brand Consistency to Elevating Your Club’s Public Image, and mastering the art of creating captivating photos and videos, among others. Explore the link to empower your Rotary Club today.

Or watch the entire collection of the Informational Video Series For Rotary Clubs and Members (2023/2024) (1 hr. 6 min.)

Cool Tools!

Discover a range of invaluable creative & practical tools designed to streamline your Public Image endeavors. Some of these tools are utilized by the Zones 33/34 Public Image Team to craft engaging content effortlessly. With AI technology rapidly becoming a reliable ally in text and video editing and enhancement, your PI initiatives are bound to thrive. Explore the curated list of links featuring exceptional tools, each offering unique functionalities.

Happy creating!

Design Tools:

Rotary Giphy Channel
POA Photo Editor
Canva
CapCut (Video Editor)
Zones 33/34 Design Template App
Rotary Brand Center Templates for Flyers, Social Media and more!

AI Tools:

Collection of AI Resources & Tools 2025 (download xlsx file)
ChatCPT
Google Gemini
dorik
10Web
Suno
monica
Jasper
Goblin.Tools
HeyGen

Fundraising:
Event Management and Ticketing Platforms:

Eventbrite
Humanitix
Zeffy

Disclaimer:
Rotary Zones 33/34 provides these links for informational purposes only and does not endorse or guarantee any third-party sites, products, or services.

Helpful Guides

Explore these helpful guides that could be very beneficial in your Rotary journey. We found them invaluable and wanted to share them with you.
Click on the following links to access these files.

What is Rotary? – What will you say? (.pdf)
Communication Guide:
Tips and examples for effective messaging inspires by Rotary’s Action Plan
Succession Planning:
Essential criteria for a successful succession plan for your Public Image Team
Rotary Fact Sheet
Event Planning Guide

Rotary Zones 33/34 Public Image

Rotary International and Rotary Zones 33/34 aim for an updated roster of club officers through My.Rotary. This fosters transparency in club roles and enables efficient communication and information sharing. It’s vital for Rotary and Rotaract clubs to report key positions yearly, including Club Public Image Chairs (CPICs).

Following some helpful quick-links from the PI Team of Rotary Zones 33/34:

Zones 33/34 Excellence in Public Image Coordination (EPIC) Award
Develop a sustainable public image strategy for your club while optimizing the role of the Public Image Chair. Continue…