MEMBERSHIP ACTION PLAN (MAP)

Membership: Rotary’s Top Priority

Since 2015, Rotary International has officially designated membership growth as our top internal priority. We are a membership organization that delivers amazing service. However, declining membership remains our biggest problem to solve.

A Multi-Year Approach to Membership Goals

We ask our clubs to take a multi-year approach to goal setting by asking current and future club leaders to work together to set goals and determine the correct path and strategies to meet those goals.

This approach promotes:

• Continuity of leadership
• Alignment of purpose
• Unified messaging over multiple years

Membership Action Plan (MAP): Tools for Success

Rotary Zones 33 & 34’s Membership Action Plan (MAP) assists clubs in this multi-year approach by providing:

• Monthly Webinars: Featuring proven and practical strategies already successful in other clubs.
• Membership Success Center: Offering:
  • Almost real-time membership results
  • Historical membership data
  • Resources to understand and improve membership trajectory

Our Vision: A Culture of Growth

The sole goal of Zones 33/34’s MAP is to create a culture that will result in consistent, moderate membership growth.

Imagine…

• Having more members to share the load in your club
• Bringing fresh ideas and generating energy
• Gaining resources to do more good in your communities

Imagine the increased impact…the difference we all know Rotary can make.

Message from Patrick Eakes

“As Rotary International Director (2024-2026) for Zones 33/34, I invite you to join us in embracing the Membership Action Plan and building a stronger future for Rotary.”

— Patrick Eakes

Learn more about how you can implement MAP strategies in your club by exploring our Membership Success Center or signing up for our monthly webinars.